Services

At the core of GD&CO is a connection to the customer and placing them at the heart of every strategy, activation and experience. Nurturing the emotional ties between a brand and its customers is imperative: from first encounters (acquisition), continued engagement (retention), or thoughtful recognition (gifting), every step is anchored in ensuring customers feel valued and part of a brand’s story.

1. Creative Business Strategies

GD&CO takes a holistic view of each brand, identifying areas of strength and opportunities for improvement to develop effective commercial strategies. These strategies are designed to move the brand forward—either by empowering the existing team or with support from the GD&CO collective.

With deep knowledge of the luxury customer across core markets, GD&CO understands what products they seek, how they shop, and how to present a brand in the most compelling way.

2. Customer Acquisition

Pop-Ups

These offer brands the opportunity to create a personable and engaging sales environment bringing a brand to life in new and existing territories through an immersive brand experience and multiple touch points.

Here, customers have the chance to meet brand founders and learn more about a brand’s story and heritage.

Trunk Shows

Trunk shows allow clients to offer brand experiences in an exclusive and intimate environment, leveraging a host’s network to establish genuine relationships and foster long term connections.

These events help humanise the appeal of a brand in a personable setting where the customer is made to feel valued and can shop exclusive product. They also have the opportunity to gain insights into a brand’s story and creative process.

3. Customer Retention

Tailored strategies which strengthen loyalty and encourage long-term engagement are achieved through many initiatives which include personalised loyalty programmes and exclusive access.

4. Corporate Gifting

Gifts which keep giving

From onboarding and employee perks to high-impact client gifts or rewarding customer loyalty we offer bespoke, thoughtful and original gifting experiences which feel personal — not promotional.